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Dr. Rhiannon



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Dr. Rhiannon MacDonnell is an Assistant Professor (Lecturer) in Marketing at Cass Business School and a member of the Classroom Champions Board of Directors. Named to Avenue Magazine’s Top 40 Under 40 and Marketing Magazine’s 30 Under 30, Rhiannon completed a Postdoctoral Fellowship at the Alberta School of Business and an internship at the United Nations Department of Management in New York. She holds a PhD and MSc from the University of Calgary, and a BA from the University of Waterloo.


Speaking Topics:

  1. Living Charitably: Leadership, Philanthropy and Community)

  2. Digital Marketing and Social Media (e.g., "How Not to Suck at Twitter")

  3. Why We Help (And Fail To Help) Others

  4. How to Live and Work Effectively Through Technology


Rhiannon’s research on technology-mediated communication, personality and teamwork, and socially positive or “pro-social” behaviors like recycling, buying fair trade, and contributing to charity was awarded by the Social Sciences and Humanities Research Council of Canada at the Masters, Doctoral and Post-Doctoral levels. She was also named an honorary Killam Scholar by the prestigious Killam Trust. Rhiannon’s research has been featured in Journal of Marketing and Journal of Marketing Research. 




Clients include:

  • United Nations (New York, NY)

  • Daily Worth (Philladelphia, PA)

  • Adult Learning Institute (Calgary, Canada)

Educating & Speaking

Institutions Include:

  • Cass Business School, City University London (London, UK)

  • City Unrulyversity (London, UK)

  • Haskayne School of Business, University of Calgary (Calgary, Canada)


Roles Include:

  • Classroom Champions (Board of Directors)

  • United Way of Calgary and Area (Board of Directors)

  • OneProsper (Board of Directors)


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